Campaign Plan for Cruella

As part of my final MA submission, we were tasked with designing a campaign plan for a new release of our choice. We were limited to four pages, but were told to replicate the process of planning conducted in industry. As shown below, I made the decision to create a campaign to market the new...

Digital Content for John Lewis

After pithing a digital campaign to secure the role, I was lucky enough to work with John Lewis Cheltenham to lead the rebranding of their social media pages and develop some exciting digital content to support their Christmas campaign and support the accounts growth. I along with two other creatives Amy and Toni were responsible...

Communications Strategy and TV Advert for Walt Disney World

As part of my MA Communications, PR and Media we were tasked with designing a communications strategy for an organisation, with the aim resolving a relevant issue. As shown below, I designed a comprehensive comms strategy for the reopening of Walt Disney World to international guests following the coronavirus pandemic. The strategy includes clear aims...

What It’s Like to Graduate with a Music Degree During a Pandemic

As part of my ongoing work with the charity Youth Music, I got the opportunity to write an article sharing my experiences graduating with a music degree during the pandemic, and the struggles that we have faced in seeking entry level employment. I used my platform to interview other music graduates across disciplines including singers,...

Digital Content for Visit Gloucestershire Partnership

As part of my MA in Communications, PR and Media I got the opportunity to design some digital content for the Visit Gloucestershire partnership, with the brief to highlight the various attractions that Gloucestershire has to offer tourists. Below you can find examples of 30 second promotional videos that I produced, as well as design...

Working with BBC Radio Gloucestershire

As part of working with Boxed Records, my role was to organise the promotion of our artists and releases and although Boxed Records being a small independent record label run by students, I thought it was important to expand our reach further than just the university and engage the local community with our work. To...

Youth Music ‘Next Gen’ Creative

Last year I was lucky enough to be selected by Youth Music to be part of their Next Gen List , a list highlighting the best young professionals entering the music industry and spans from singer songwriters, to music journalists, aspiring marketing creatives and music photographers. It is incredible to be recognised for the work...

Career Development Plan

I have always been an extremely organised person and as I continue with my employment search to enter the music industry, I decided to create a career development plan. This will help me map out the steps that I need to take to develop my skills, keeping me focused and understand what I need to...

Virtually Wychwood

Wychwood Music Festival 2020 was due to take place this year from the 29th May-31st May. I was a project manager for the festival, co-ordinating the running of 3 festival stages, the Bandstand, the Wychwood FM stage and the dance tent. Unfortunately due to the Coronavirus pandemic, the music festival was cancelled and I was...

The Artist Guide

The Artist Guide was born out of a project, with the aim to educate amateur musicians about the music industry and the first steps in starting a music career. The project began as I wanted to find a way to simplify and convey the knowledge I have learnt in the last 3 years on my...

Exploring the Influence of Stormzy on the British Music Industry in the Last 5 Years – My Dissertation

For my dissertation a key aim for me was to explore a current trend as I have a keen interest in marketing and promotions, and believe that trends are what guide popularity, consumption habits and audience behaviours. In the past 5 years, Stormzy has become a rising star, breaking through a cultural barrier and putting...

In The Box Sessions

In The Box Sessions is a project started by Boxed Records in which we record and release different music artists covering their favourite songs from 'InTheBox' (our studio's live room.) We aimed to release our content regularly on both Facebook and Instagram, conducting the sessions a month in advance to give time for editing. As the...